{"product_id":"buchbox-always-be-knurling-holz-17-cm-craighill","title":"Book Box \"Always Be Knurling\" – Wood · 17 cm | Craighill","description":"\u003cdiv class=\"cm-product\"\u003e\u003cp class=\"cm-label\"\u003e\u003cspan\u003e\u003cspan\u003eCRAIGHILL\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"cm-tagline\"\u003e\u003cem\u003eBooks nobody wants to read — that’s exactly the point. False Books by Craighill.\u003c\/em\u003e\u003c\/p\u003e\u003cp class=\"cm-intro\"\u003eFalse Books by Craighill — hiding spots disguised as the world’s least interesting library: magnetic closure, microsuede interior, wood and paper construction, foil-printed covers. Titles include “An Introduction to Engineering Plastics” and “Concrete Manual”. 17.1 × 10.8 × 3.8 cm, 255 g. Designed by Puebco, Tokyo.\u003c\/p\u003e\u003cdiv class=\"cm-highlight\"\u003eSecret storage · Craighill · New York · prop book · magnetic closure · microsuede · Puebco · Tokyo\u003c\/div\u003e\u003cp class=\"cm-section-label\"\u003eThe safest hiding spot is the most boring book on the shelf\u003c\/p\u003e\u003cdiv class=\"cm-body\"\u003e\u003cp\u003eThe genius is the title. “An Introduction to Engineering Plastics” and “Concrete Manual” — two volumes that have been waiting to be opened for decades. And that’s the plan. The False Books sit on the shelf looking convincingly worn, and nobody picks them up. The magnetic closure opens in seconds; the microsuede-lined cavity holds jewellery, cash, cards, keys, and small documents — close at hand, entirely unremarkable to anyone else. Behind the concept: Craighill from New York and Puebco from Tokyo, two studios with the same conviction that everyday objects don’t need to announce themselves to work brilliantly.\u003c\/p\u003e\u003c\/div\u003e\u003cp class=\"cm-section-label\"\u003eThe gift that lands twice\u003c\/p\u003e\u003cdiv class=\"cm-body\"\u003e\u003cp\u003eFirst when the person unwraps it and laughs. Then when they put it on the shelf and realise how useful it is. False Books is the gift for people who like their home to have a little wit — and who prefer their private things to stay private. It works as a housewarming gift, a birthday present for the person who has everything, or an occasion gift for anyone who takes quiet pleasure in objects that do more than they appear to.\u003c\/p\u003e\u003c\/div\u003e\u003cp class=\"cm-section-label\"\u003eProduct details\u003c\/p\u003e\u003ctable class=\"cm-table\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\u003ctd\u003eBrand\u003c\/td\u003e\u003ctd\u003eCraighill\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eProduct name\u003c\/td\u003e\u003ctd\u003eFalse Books\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eDesign\u003c\/td\u003e\u003ctd\u003ePuebco, Tokyo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eConstruction\u003c\/td\u003e\u003ctd\u003eWood and paper core, textured paper cover\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eCover finish\u003c\/td\u003e\u003ctd\u003eFoil-printed, weathered texture\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eInterior lining\u003c\/td\u003e\u003ctd\u003eMicrosuede\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eClosure\u003c\/td\u003e\u003ctd\u003eMagnet\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eDimensions\u003c\/td\u003e\u003ctd\u003e17.1 × 10.8 × 3.8 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eWeight\u003c\/td\u003e\u003ctd\u003e255 g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eOrigin\u003c\/td\u003e\u003ctd\u003eNew York, USA\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cp class=\"cm-section-label\"\u003eFrequently asked questions\u003c\/p\u003e\u003cdiv class=\"cm-faq\"\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhat fits inside the False Books?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eJewellery, cash, credit cards, keys, USB drives, small documents — anything you want close at hand but out of sight. The microsuede lining protects delicate surfaces like jewellery or lenses from scratches.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eDo they actually look like real books?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eVery convincingly. The foil-printed cover sits on textured, slightly roughened paper stock that replicates the feel of a well-handled reference volume. On a shelf between real books, they are indistinguishable at a glance — and nobody picks up a book called “Concrete Manual” to check.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhat titles come printed on the covers?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eCraighill uses deliberately unappealing titles like “An Introduction to Engineering Plastics” and “Concrete Manual” — chosen precisely because they guarantee no curious guest will ever reach for them.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhere do they work best in a home?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eA bookshelf between other volumes is the ideal concealment. But they also work on a coffee table, bedside table, or sideboard — as part of a styled arrangement that happens to double as practical storage.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"cm-cta\"\u003e\u003cp\u003eFalse Books — Craighill, New York. The hiding spot that looks like it belongs on any shelf. Designed by Puebco, Tokyo.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"cm-product\"\u003e\u003cp class=\"cm-label\"\u003e\u003cspan\u003e\u003cspan\u003eCRAIGHILL\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"cm-tagline\"\u003e\u003cem\u003eFalse Books by Craighill — prop book with microsuede interior, magnetic closure, and foil-printed cover. Designed by Puebco, Tokyo.\u003c\/em\u003e\u003c\/p\u003e\u003cp class=\"cm-intro\"\u003eThe False Books by Craighill are storage objects in book format: wood and paper core, foil-printed cover, microsuede interior, magnetic closure. Titles: “An Introduction to Engineering Plastics” and “Concrete Manual”. 17.1 × 10.8 × 3.8 cm, 255 g. Designed by Puebco, Tokyo.\u003c\/p\u003e\u003cdiv class=\"cm-highlight\"\u003eProp book · Craighill · New York · Puebco · hidden storage · magnetic closure · wood \u0026amp; paper\u003c\/div\u003e\u003cp class=\"cm-section-label\"\u003ePuebco: design as camouflage\u003c\/p\u003e\u003cdiv class=\"cm-body\"\u003e\u003cp\u003ePuebco was founded in Tokyo in 2007 by Hirotaka Tanaka. The studio produces utilitarian objects that fulfil their purpose without announcing it — or use invisibility itself as the primary design decision. The False Books do both. Title selection is not incidental: “Concrete Manual” and “An Introduction to Engineering Plastics” are chosen with precision to eliminate any browsing impulse. The object functions because it is genuinely uninteresting to look at, which is a harder design problem than it sounds.\u003c\/p\u003e\u003c\/div\u003e\u003cp class=\"cm-section-label\"\u003eConstruction and surface\u003c\/p\u003e\u003cdiv class=\"cm-body\"\u003e\u003cp\u003eThe core is wood and paper; the cover carries a foil print on structured, lightly roughened paper stock — a texture that replicates handled reference volumes without veering into imitation. The interior is microsuede-lined; the closure is magnetic. On a shelf between real books, the False Books are indistinguishable from their neighbours on visual inspection. The object sits equally well on a coffee table or bedside surface as part of a considered arrangement.\u003c\/p\u003e\u003c\/div\u003e\u003cp class=\"cm-section-label\"\u003eProduct details\u003c\/p\u003e\u003ctable class=\"cm-table\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\u003ctd\u003eBrand\u003c\/td\u003e\u003ctd\u003eCraighill\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eProduct name\u003c\/td\u003e\u003ctd\u003eFalse Books\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eDesign\u003c\/td\u003e\u003ctd\u003ePuebco, Tokyo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eConstruction\u003c\/td\u003e\u003ctd\u003eWood and paper core, textured paper cover\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eCover finish\u003c\/td\u003e\u003ctd\u003eFoil-printed, weathered texture\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eInterior lining\u003c\/td\u003e\u003ctd\u003eMicrosuede\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eClosure\u003c\/td\u003e\u003ctd\u003eMagnet\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eDimensions\u003c\/td\u003e\u003ctd\u003e17.1 × 10.8 × 3.8 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eWeight\u003c\/td\u003e\u003ctd\u003e255 g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eOrigin\u003c\/td\u003e\u003ctd\u003eNew York, USA\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cp class=\"cm-section-label\"\u003eFrequently asked questions\u003c\/p\u003e\u003cdiv class=\"cm-faq\"\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eAre the False Books suitable for everyday use as storage?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eYes. The wood and paper construction withstands regular access without issue. The microsuede lining protects delicate objects; the magnet closes reliably without wear.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eHow convincing is the cover at close range?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eThe roughened paper texture and foil print convincingly replicate a handled reference volume. The object is only identified as a prop when someone specifically looks for pages — which the title is designed to prevent.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eDo the False Books work on a coffee table without reading as a novelty item?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eThat is the core of the design. The titles are deliberately unglamorous — no faux classics, no ironic design references. They read as unremarkable background objects, which is what makes them work in any context: shelf, table, nightstand.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"cm-cta\"\u003e\u003cp\u003eFalse Books — Craighill, New York. Storage object in book format. Designed by Puebco, Tokyo.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"cm-product\"\u003e\u003cp class=\"cm-label\"\u003e\u003cspan\u003e\u003cspan\u003eCRAIGHILL\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"cm-tagline\"\u003e\u003cem\u003eFalse Books by Craighill — prop book with hidden storage, magnetic closure, microsuede interior. Designed by Puebco, Tokyo.\u003c\/em\u003e\u003c\/p\u003e\u003cp class=\"cm-intro\"\u003eThe False Books by Craighill are high-impulse design objects in book format: wood and paper core, foil-printed cover, microsuede interior, magnetic closure. Titles like “An Introduction to Engineering Plastics” and “Concrete Manual” make the product immediately self-explanatory — no sales staff explanation needed. 17.1 × 10.8 × 3.8 cm, 255 g.\u003c\/p\u003e\u003cdiv class=\"cm-highlight\"\u003eCraighill · New York · gift item · design object · year-round · impulse buy · Puebco\u003c\/div\u003e\u003cp class=\"cm-section-label\"\u003eAssortment \u0026amp; sales arguments\u003c\/p\u003e\u003cdiv class=\"cm-body\"\u003e\u003cp\u003eThe False Books are impulse items with a strong self-explanatory effect: the title “An Introduction to Engineering Plastics” communicates the concept — secret storage disguised as a book — without any explanation from sales staff. The price point works well for design gift assortments: accessible luxury, zero explanation required, year-round relevance. No seasonal dependency, no decoration context required. The product works standalone or as part of a Craighill counter display, and appeals to a broad target group: customers with an eye for quiet wit and well-considered everyday objects.\u003c\/p\u003e\u003c\/div\u003e\u003cp class=\"cm-section-label\"\u003eDisplay \u0026amp; placement\u003c\/p\u003e\u003cdiv class=\"cm-body\"\u003e\u003cp\u003eAt the counter or till as an impulse purchase. In the gift section alongside other Craighill items. In a book or design category as a high-attention horizontal-format product. No separate explanation needed — the book title does the communication. Presentable individually or as a two-title set. Space-efficient format: compact footprint, low weight.\u003c\/p\u003e\u003c\/div\u003e\u003cp class=\"cm-section-label\"\u003eProduct details\u003c\/p\u003e\u003ctable class=\"cm-table\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\u003ctd\u003eBrand\u003c\/td\u003e\u003ctd\u003eCraighill, New York\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eDesign\u003c\/td\u003e\u003ctd\u003ePuebco, Tokyo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eConstruction\u003c\/td\u003e\u003ctd\u003eWood and paper core, paper cover, foil print\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eInterior\u003c\/td\u003e\u003ctd\u003eMicrosuede lining\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eClosure\u003c\/td\u003e\u003ctd\u003eMagnet\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eDimensions\u003c\/td\u003e\u003ctd\u003e17.1 × 10.8 × 3.8 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eWeight\u003c\/td\u003e\u003ctd\u003e255 g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eOrigin\u003c\/td\u003e\u003ctd\u003eNew York, USA\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cp class=\"cm-section-label\"\u003eFrequently asked questions\u003c\/p\u003e\u003cdiv class=\"cm-faq\"\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhich retail segments are best suited for the False Books?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eDesign concept stores, gift retail, bookshops with lifestyle ranges, museum shops, stationery retailers with accessory sections. The product is impulse-driven, requires no explanation, and works as a counter item or as part of a curated Craighill display.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eHow does the product communicate itself in-store?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eThe book title does the communication entirely. “An Introduction to Engineering Plastics” is so deliberately unappealing that the joke — and the concept — lands immediately. No staff explanation, no POS signage, no special display unit required.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eIs the product seasonal or year-round?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eYear-round. The False Books are not seasonal decoration but an everyday object with lasting relevance. Particularly strong for Christmas, birthdays, and housewarming occasions — but without the sell-through drop after peak season that characterises purely seasonal gift items.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhat is the repeat purchase potential?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eStrong. Customers who buy the False Books as a gift regularly return for other Craighill products — key rings, trays, accessories. The product is a strong Craighill entry point: the concept and design standard make customers curious about the rest of the range. The price point positions the False Books as a considered gift — not a bargain, but well justified in a gifting context.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"cm-cta\"\u003e\u003cp\u003eFalse Books · Craighill, New York · prop book with hidden storage · magnetic closure + microsuede · 255 g · impulse item. Year-round. Self-explanatory.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Craighill","offers":[{"title":"Default Title","offer_id":54811805286668,"sku":"CRH_0048_FB_AK","price":33.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/4546\/9499\/files\/281504-craighill-false-books-always-be-knurling-dekorative-buecher-decorative-books-stimmungsbild-mood-0.jpg?v=1780177632","url":"https:\/\/b2b.charlesandmarie.de\/en\/products\/buchbox-always-be-knurling-holz-17-cm-craighill","provider":"Charles \u0026 Marie's B2B Shop | Fachhandel | Wholesale","version":"1.0","type":"link"}